World-Class Sportswear Brand DESCENTE Celebrates the opening of three Singapore Stores with a Brand Exhibition ongoing till 31 October 2024
Acclaimed high-end professional sports apparel brand DESCENTE celebrates its arrival to Singapore with the opening of three stores in Singapore this month at Jewel Changi Airport, Raffles City and Laguna National Golf Resort Club.
The stores will provide a space for the sports experts to showcase their innovative technology and mastery of performance gear and mark the latest stage in DESCENTE’s plans to expand throughout SEA.
Now, Singapore’s sports enthusiasts can experience firsthand the high-quality, durable gear worn by world-class athletes to train in ski, triathlon and golf. These pillars position DESCENTE perfectly within Singapore’s active lifestyle. Embodying the brand’s “Design That Moves” philosophy, these collections are rooted in the belief that “Form Follows Function,” strengthened by over 89 years of expert craftsmanship and forward-thinking innovation.
DESCENTE has tapped globally recognised talents as brand ambassadors, including alpine ski racer Marco Odermatt, triathlete Taylor Spivey, professional golfers Xander Schauffele and Danielle Kang, singer and dancer William Chan and actor Daniel Wu.
In conjunction with the store opening, the brand has unveiled a Brand Exhibition that details its history and offerings at the Raffles City L3 Atrium. The installation, shaped like an iceberg, embodies DESCENTE’s spirit of adventure and love of the outdoors. The exhibition is on till 31 October 2024.
Register as a D-Mover member and receive a DESCENTE Sports Storage Bag with a minimum spend of $500 in a single receipt at Raffles City and Jewel Changi Airport from now until 31 October. Any purchase of DESCENTE products at Raffles City store and become a D-MOVER member (free sign-up) entitles you to participate in complimentary DESCENTE Studio Sessions: Rhythm Cycling classes at the L3 Atriumon 19, 25 and 26 October 2024. Register for Rhythm Cycling session of choice here
The DESCENTE Singapore stores are located at Jewel (#02-220/221/222), Raffles City (#01-19) and Laguna National Golf Resort Club.
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