Hot! Check-In to the Newest Chic Luxury Hotel, The Times Square EDITION

The Times Square EDITION_Credit Nikolas Koenig_Loft Suite

IMAGE: Nikolas Koenig 

The Times Square EDITION may just be the long overdue and best thing to hit Times Square in over a century. There simply has never been anything like it before in New York City’s famed cultural and entertainment mecca.

Ian Schrager, in partnership with Marriott International, introduces a new order with the first chic and sophisticated luxury hotel and the first Michelin-starred chef ever to grace the neighborhood, along with the creation of a new form of Cabaret theater and a complete reinvention of billboard art. But what could be the most important part is a revitalization of Times Square that will attract not just visitors and tourists, but New Yorkers as well, punctuating the area as the City’s epicenter and crossroads of the world…again.

From the moment you enter the hotel’s doors on 20 Times Square at West 47th Street, you are transported to another world—a decompression zone. A long ivory hall with venetian plastered walls and ceiling and a floating custom green mirrored stainless sphere inspired by Anish Kapoor and the colors of Jeff Koons await you. Once THE TIMES SQUARE EDITION, 20 TIMES SQUARE, 701 7TH AVENUE, NEW YORK, NEW YORK 10036 you arrive at the Lobby and Lobby Bar, a series of black and white spaces, you are convinced that you are no longer in colorful Times Square anymore. The refined and pristine spaces of The Times Square EDITION are juxtaposed against the energy, vibrancy and chaos of Times Square. Each of these two extremes serves the other yet each stands on its own. But together, something new, original, and even stronger is created.

The Times Square EDITION_Credit Nikolas Koenig

Indeed, with this alchemic symbiosis, a new reality and a virtual fourth dimension is created. As you move in and out continuously, the space becomes boundaryless. This clash of worlds, this surreal sense of space and time is best experienced on the outdoor terraces, appropriately named the Bladerunner Terraces, that frame the various public space floors. On the terrace off the Lobby Bar, you can choose to be in your own private oasis escaping in a cocoon-like area or face the brilliance of flashing light and color of Times Square for the best light show in the world.

Off the Terrace Restaurant, a similar feeling awaits on expansive terraces that were inspired by the L’Orangerie at Jardin des Tuileries in Paris. The outdoor space in totality with thousands of plants, trees and ivy is perhaps the biggest indoor landscaping effort in the country was designed by Madison Cox and is literally, multi-level gardens in the sky. The public space interiors with their rich woods, lush velvets, waxed leathers, polished marbles and smooth metals are combined to create a chic, simple, hip, serene and luxurious setting, an antidote to the hectic life just outside the hotel’s doors.

The first Michelin-starred chef ever in Times Square, John Fraser, is spearheading the food and beverage at the hotel to create a cacophony of dining experiences. The fine dining restaurant named 701 West is a gastronomic gem in a jewel box-like setting that is an explosion of color. The menu features the best local ingredients and inventive preparations. While difficult to assign a specific label or locale to the cuisine from such a culinary creative mind, Chef Fraser was somewhat inspired by classical French, Asian, and Latin fare. Lobster veloute with truffle panisse and champagne float along with sweet potato baked in seaweed bread are sure to be signature items. A charcoal grill will be a centerpiece for the entrees including a grilled whole King Crab with bonito butter and an A-5 Wagyu with smashed garlic.

The Times Square EDITION

The Terrace Restaurant and Outdoor Gardens is an original take on a four meal, 18 hour-a-day restaurant inspired by traditional French brasseries and American chophouses but taken in a completely new direction by Chef Fraser. It’s the “everyday” dining option where you never tire of the food no matter how many times you dine there. Romantic yet casual, and elegant yet simple, the restaurant will also highlight Chef Fraser’s vegetarian sensibilities, featuring six house made pastas and a selection of the best steaks and chops. The Lobby Bar will feature the next generation of bar food, moving beyond nuts and finger food and answering to people’s desire for great food in a bar setting.

The entrance to the Terrace restaurant will host the debut exhibit of specially curated candid portrayals of “the real New York City”, the one not seen by visitors, capturing energetic, gritty and poetic street and neighborhood scenes by renowned photographers Helen Levitt, Elliott Erwitt, Bruce Davidson, Ruth Orkin, Arthur Leipzig and Cornell Capa to name a few. The following exhibit will shift to more current street scenes illustrating the culture and diversity that pervades the city today. The space will continue to house rotating photography and art exhibits by various well-known photographers and artists.

The Paradise Club is an inventive, chaotic, high production spectacle perfectly suited for Times Square. The brainchild of Anya Sapozhnikova, Justin Conte, Matthew Dailey and Kae Burke of House of Yes in Bushwick, Brooklyn, this edgy and provocative modern-day Cabaret manifests the disorder of the City and adds a whole new dimension to the hotel and to Times Square.

The Times Square EDITION_Credit Nikolas Koenig

The shows will be part theater, part performance art with talent across many disciplines including dance, voice, aerial acrobatics, choreography, costume design and magic. There will be a regular ongoing performance based on William Blake’s The Marriage of Heaven and Hell. With no formulas, rules or any specific structure, but not for shock value, each performance at Paradise Club will be different from the previous one and different from the next. For a new twist on dining and entertainment, the menu will be original and creative from hot dogs to caviar and everything in between.

This one-of-a-kind cultural entertainment space also features the most sensational, immersive, colorful and kinetic lighting effects designed by Tony and Academy Award-winning Fisher Marantz of Studio 54 fame and inspired by a Lenny Kravitz video, as well as bespoke hand painted murals inspired by Bosch and Dali–a modern successor to the world famous Maxfield Parrish’s King Cole mural on Fifth Avenue.

Perhaps the most spectacular element of the space is the full-blown production studio and control center that allows for live simulcasts and broadcasts around the world, as well as locally to a “Best in Class” 17,000 sf-8K-8mm Jumbotron outside of the building and a high definition digital screen on the stage. The exterior Jumbotron will also display rotating art by current video artists, cinematographers and animators.

“The Times Square EDITION is an entirely new lens on Times Square. From an aerie above the hubbub below, you can engage, observe or withdraw. The hotel is an oasis of sophistication brought to you through the insight of the incomparable Ian Schrager, my friend and partner. There is simply nothing like it.” said Arne Sorenson, President and CEO, Marriott International

Reservations are now open with opening rates starting from $269 (taxes and fees apply). The hotel will open in preview on 19th February and launch officially 12th March 2019. To make a reservation please call +1 800-466- 9695 or email

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